Streaming services helped them know what the subscribers watch but also how, when, where, when they get bored and pause or when they’re so excited they have to rewind and play the scene again. Netflix moved to streaming videos that was their second reinvention. Blockbuster laughed at them because they were making tonnes of money whenever viewers forgot to return the DVDs. Reed and his co-founders offered to sell Netflix to Blockbuster for $50mn. Does culture really shape the strategy of a company? Reinvented 4 Times OverĬan a workplace be run without any rules? That is what Netflix founder Reed Hastings talks about in his new book No Rules Rules – Netflix and the Culture of Reinvention. Netflix has reinvented itself four times over from being a company that started in 1997 sending DVDs by mail.
They are global, much like Netflix that operates in 190 countries. That is what makes it a Market Shaper – a company that changes how we live and work. They were formed in the early years of industrialisation and have remained unchallenged – until Netflix challenged many of the norms. Could it be that the workplace norms that exist today are archaic. No Rules Rules by Reed Hastings and Erin Meyer is a book about the culture of Netflix.
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